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Banner for the ITBridge Go-To-Market Bootcamp workshop on adapting an IT company’s marketing strategy for the EU market, featuring speaker Víctor Pérez

Marketing adaptation for the EU market: second workshop by ITBridge & Go-To-Market Bootcamp

Are you planning to scale into the European market but have questions about tailoring your marketing strategy to meet the needs of a new consumer base?

The second practical workshop within the Go-To-Market Bootcamp is dedicated to effective communication with European audiences and building a foundation of trust even before the initial point of contact.

  • Date & Time: February 24 | 11:00–13:00 (Kyiv time)
  • Format: Online | Free of charge

Register now

Intensive program and digital marketing expert in the EU

During the two-hour workshop, we will examine the following aspects in detail:

  • How to transform key messaging, positioning, and value proposition for EU markets.
  • Analysis of customer personas and the specifics of the B2B buyer journey in the European business environment.
  • Which platforms work best — LinkedIn, Clutch, or local platforms?
  • Methods for building a reputation and using trust signals to attract EU clients.

Workshop speaker — Víctor Pérez (Barcelona)

Víctor Pérez — digital marketing specialist, Key Account Manager at Fhios.

  • Experience: over 15 years of work in leading agencies and with global brands.
  • Expertise: specializes in digital strategy and analytics. Has successful cases with international clients in FMCG, fashion, industry, and luxury sectors.

About Fhios: a technological consulting company from Barcelona with over 25 years of history. The team provides professional services in AI solutions, strategic marketing, strategy, and web development.

Who will benefit from joining the marketing workshop?

This event is designed for representatives of Ukrainian and European IT companies — from startups and scale-up teams to SaaS, AI, and cloud developers. Participation will be highly relevant for marketing directors, brand managers, communication specialists, and founders involved in strategic brand positioning.

Training perspectives and certification within the ITBridge project

This meeting is the second in a series of 8 Go-To-Market Bootcamp workshops implemented within the ITBridge initiative. Participating companies that complete at least 60% of the training course (5 out of 8 sessions) will receive a certificate — documentary proof of systematic preparation for entering the European Union market.

Registration for the event

Organizers and Partners

The course is organized by Kharkiv IT Cluster, Transilvania IT Cluster, Cluster Digital de Catalunya, Dnipro IT Community, and Odesa IT Family as part of the ITBridge project — a strategic initiative aimed at strengthening cooperation between the European Union and Ukraine in the digital sector.

The ITBridge project is funded by the European Union through the Single Market Programme under Grant Agreement No. 101196018. The views and opinions expressed are those of the author(s) only and do not necessarily reflect the position of the European Union or the European Innovation Council and SMEs Executive Agency (EISMEA). Neither the European Union nor the granting authority can be held responsible for them.