ITBridge Go-To-Market Bootcamp Workshop #3: Lead generation at international B2B events and brokerage sessions

Do you want to learn how to find new partners and generate high-quality leads during networking events or international exhibitions? Are you unsure how to effectively prepare for brokerage sessions and convert new introductions into long-term clients?

As part of the ITBridge project, we invite you to the third Go-To-Market Bootcamp workshop, dedicated to effective preparation for European B2B events. We will take a deep dive into methods for maximizing your business visibility and strategies for successfully converting contacts into qualified leads.

Date: March 24
Time: 11:00–13:00 (Kyiv time) / 10:00–12:00 (CET)
Format: Online session
Participation: Free of charge

*Please note: If you have already registered for previous modules, there is no need to fill out the form again.

Program for the intensive online meeting

During this two-hour session, we will explore the full cycle of preparing for and participating in international events, focusing on the following core areas:

• Pre-event preparation: a framework for defining strategic goals, crafting a compelling pitch, and preparing supporting marketing materials.
• Visibility & Lead Generation: effective tools to draw attention to your company profile or exhibition booth.
• EU Trade Fairs & Brokerage Events: analyzing European events (how to choose the right ones and where to go) and the specifics of succeeding in brokerage sessions.
• Follow-up strategy: professional post-event communication techniques to ensure no potential leads are lost.

Expert speaker support

Silvana Sanfeliu Giaimo, Head of EU Projects & Internationalisation at Fondazione Piemonte Innova (Italy), will share her experience and practical advice with the participants. Silvana specializes in supporting technology companies and startups during their entry into European markets, helping them implement innovations and find reliable partners through global networking networks.

Who should join the EU market expansion workshop?

The program is specifically tailored to the needs of modern Ukrainian and European IT teams. In particular, this workshop will provide the most value for:

• Business development managers and sales specialists looking to improve the effectiveness of both cold and warm outreach.
• Marketing directors and growth leads working on brand awareness strategies in the international arena.
• IT company founders planning an expansion into the EU market or those already actively developing their business there.

Participation benefits and ITBridge certification

This session is the third module of the eight planned Go-To-Market Bootcamp workshops under the ITBridge initiative. Participation is open and free of charge for all interested parties.

Furthermore, companies that attend at least 60% of the program (a minimum of 5 out of 8 workshops) will receive an official certificate. This serves as a strong validation of your systematic preparation for business scaling within the European Union market.

Organizers and partners

The course is organized by Kharkiv IT Cluster, Transilvania IT Cluster, Cluster Digital de Catalunya, Dnipro IT Community, and Odesa IT Family within the ITBridge project — a strategic initiative aimed at strengthening cooperation between the European Union and Ukraine in the digital sector.

The ITBridge project is funded by the European Union through the Single Market Programme under grant agreement No. 101196018. The views and opinions expressed belong solely to the author(s) and do not necessarily reflect those of the European Union or the European Innovation Council and SMEs Executive Agency (EISMEA). Neither the European Union nor the granting authority can be held responsible for them.