New markets — new opportunities: how entrepreneurs can stay visible in the West?

Entering Western markets is the next level for any business: a chance to scale and become more resilient. At the same time, it’s a challenge — how not to get lost among competitors and build a strategy that actually works?

This was the focus of the first joint event of IT Dnipro Community and the Dnipropetrovsk
Chamber of Commerce and Industry and Industry for owners and executives of small and medium-sized businesses.

Nick Skoropadsky, CEO of Penguin-team, shared case studies on assessing market potential, analyzing competitors, creating a marketing roadmap, and the most common mistakes when entering foreign markets.

The most valuable part was the open discussion: participants received tailored advice for their businesses. And once again, we saw that the demand for digitalization and international expansion is huge!

This is just the beginning. Very soon we will announce the second event, where we’ll talk about what most often prevents Ukrainian companies from entering international markets and how to avoid typical mistakes. Stay tuned! 🚀

This event is part of the Central Ukraine EDIH (European Digital Innovation Hub), an international project aimed at helping small and medium-sized enterprises, communities, and public institutions in Central Ukraine adapt to digital transformation.