Scale your IT business in the EU: the free ITBridge Go-To-Market Bootcamp is now open
Ukrainian IT companies are getting a new opportunity for growth in international markets. As part of the ITBridge project, the Go-To-Market Bootcamp is launching — a free, practical program of eight online workshops designed to help companies prepare for EU entry, assess their potential, build the right strategy, and gain tools for real business scaling.
Practical format and experts with real-world experience
The Go-To-Market Bootcamp was created specifically for those seeking to understand the rules of the game in the European market. The program is led by European practicing experts — specialists in international B2B sales, fundraising, regulatory compliance, and digital ecosystem development.
Focus on tools you can use immediately:
- where to find clients and partners,
- how to communicate with decision-makers,
- how to navigate regulatory requirements,
- how to avoid common mistakes when entering a new market.
Participants will receive:
- Practical tools. A step-by-step breakdown of all stages of expansion — from readiness assessment to the legal aspects of operating in the EU.
- Application of knowledge in a real-world environment. The program includes participation in brokerage and matchmaking events where companies can test their pitches and find potential partners.
- International networking. Direct access to IT companies and communities from Ukraine and EU countries.
- Official certificate. After attending at least 60% of the sessions, participants will receive a certificate confirming their completion of the program.
Bootcamp program
The series consists of 8 online workshops covering the full cycle of a company’s international development:
- EU market readiness and strategy formation
- International marketing for IT companies
- B2B sales and effective matchmaking
- Funding and investment opportunities in the EU
- AI and cloud solutions within the context of the EU AI Act
- Cybersecurity and compliance with standards
- Talent acquisition and HR processes in the EU
- Practical case studies of companies that have entered the EU market
Who is the program for?
The bootcamp is designed for:
- IT companies and startups,
- SaaS, AI, and cloud providers,
- business development, marketing, and sales representatives,
- compliance and HR specialists,
- founders and C-level executives.
First workshop — January 27
Topic: «EU export and sales readiness: strategy, tools, and practice»
January 27
11:00 AM – 1:00 PM (EET / UTC+2)
Online
The training will be conducted in English
What you will learn at the first workshop:
- how to conduct an export readiness audit and identify key barriers
- which cultural, legal, and financial aspects need to be considered
- how to build an internationalization roadmap
- how the EU B2B sales funnel works and who the key decision-makers are
- how to use cold outreach, tenders, and referral sales
- how to improve scripts, handle objections, and close deals
- how to synchronize marketing, product, and sales for a successful EU entry
Registration
Don’t miss the chance to gain structured knowledge and practical tools for entering the EU market.
*Spots are limited; participation is confirmed on a first-come, first-served basis.
Organizers & Partners:
This course is organized by Kharkiv IT Cluster, Transilvania IT Cluster, Cluster Digital de Catalunya, Dnipro IT Community, and Odesa IT Family as part of the ITBridge project — a strategic initiative to strengthen cooperation between the European Union and Ukraine in the digital sector.
The ITBridge project is funded by the European Union through the Single Market Programme under the grant agreement №101196018. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Innovation Council and SMEs Executive Agency (EISMEA). Neither the European Union nor the granting authority can be held responsible for them.