How to Scale Sales for IT Companies in the EU and the UK: Partnerships, Market Dialogues, Public Contracts, and Direct Sales
Many Ukrainian IT companies already have strong products and proven track records, yet expanding into new markets remains a challenge. Companies often invest in conferences, exhibitions, advertising, or outbound sales without achieving predictable results because they do not fully understand how purchasing decisions are actually made in the EU and the UK.
During this practical workshop, we will explore the tools that help IT companies identify new business opportunities, build strategic partnerships, and work with both public and corporate customers in international markets.
What will we cover?
- How purchasing decisions for IT services are made in the EU and the UK.
- Where to find opportunities before a tender is published.
- Market Dialogues and Preliminary Market Consultations as business development tools.
- How partnerships and referral networks work in international markets.
- Direct sales, public contracts, and other market entry channels.
- Common mistakes Ukrainian companies make during international expansion.
- Practical cases and examples from different European markets.
- Date & Time: July 7, 6:00 PM (Kyiv time) (1.5 hours)
- Format: Online (Zoom)
- Free participation with prior registration – https://forms.gle/nhH8c8qaDn6NwKgg8
Speaker: Yuliia Solovyeva — Founder of CSV Group (Ireland), Business Strategist in International Expansion.
With over 20 years of experience in Go-to-Market strategies and international market expansion, Yuliia works with IT, SaaS, cybersecurity, product, and service companies, helping them build a systematic approach to entering the EU and UK markets — from assessing market readiness to building a sales pipeline and pursuing international business opportunities.
Who is it for?
CEOs, founders, Sales, Business Development, and Export Managers of IT companies that are planning or already pursuing expansion into the EU and UK markets and want to build a systematic approach to international sales.
Join the workshop and discover new opportunities to grow your international sales