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  • ITBridge: Assess your company’s readiness to enter the EU market at the first Go-To-Market Bootcamp workshop
ITBridge banner asking “Is your company ready to enter the EU market?” with Núria Escofet photo on the right, dated Jan 27, online format.

ITBridge: Assess your company’s readiness to enter the EU market at the first Go-To-Market Bootcamp workshop

Are you considering scaling to the EU market but aren’t sure which steps will be most effective at the start? The first Go-To-Market Bootcamp workshop will help you assess your company’s capabilities and form a roadmap for entering a new market.

  • When: January 27 | 11:00 – 13:00 (Kyiv time)
  • Where: Online
  • Participation: Subject to registration and confirmation
  • Language: English

Join the workshop

In two hours, we will discuss:

  • Which factors usually prevent Ukrainian IT companies from successfully establishing themselves in the EU.
  • How to analyze your own resources, consider risks, and overcome entry barriers.
  • Methods for building an effective B2B sales funnel for European customers.
  • Practical tools for client acquisition: cold outreach, working with tenders, and referrals.
  • How to align the work of marketing, product, and sales departments before entering a new market.

Guest expert

Núria Escofet — co-founder and partner of the consulting company N&N Consulting. She has deep expertise in international sales, market expansion, and export strategy development.

N&N Consulting specializes in sales and export outsourcing. The company supports small and medium-sized enterprises at the launch and development stages of the internationalization process, helps them prepare for operating in international markets, defines a clear export strategy, and increases global sales.

Who is this workshop for?

The program is designed for representatives of the technology sector: startups, service and product companies (SaaS, AI, Cloud), as well as scale-up teams. The workshop will be useful for C-level executives, sales and business development specialists, marketers, and anyone managing the company’s entry into the global arena.

What’s next?

This is the first of 8 Go-To-Market Bootcamp workshops within the ITBridge project. Participants who attend at least 60% of the program will receive a certificate confirming their systematic preparation for operating in the EU market.

Organizers and partners

The course is organized by Kharkiv IT Cluster, Transilvania IT Cluster, Cluster Digital de Catalunya, Dnipro IT Community, and Odesa IT Family as part of the ITBridge project — a strategic initiative aimed at strengthening cooperation between the European Union and Ukraine in the digital sector.

The ITBridge project is funded by the European Union through the Single Market Programme under Grant Agreement No. 101196018. The views and opinions expressed are those of the author(s) only and do not necessarily reflect the position of the European Union or the European Innovation Council and SMEs Executive Agency (EISMEA). Neither the European Union nor the granting authority can be held responsible for them.